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These performance armwarmers are custom made in Italy from 'Roubaix' technical material. They allow the rider to have flexibility in their ride-wear for spring/autumn when uncertain weather could otherwise ruin a beautiful ride.  The 'Dreadnought' logo is designed to be worn on the inner arm, just as many tattoo their child's name or mantra. In the same way the message is for you, not the rest of the world. There is only one other time when you really do want the rest of the world to know your message....and that's when you are winning! That means the message is perfectly positioned for that moment when you cross the finish-line with your arms aloft.